Influencing opinion through social media: what the green sector can learn...
Why social media matters We’re obsessed by online; apparently the UK spends more than any other country online (so I heard at Media Trust’s GoMobile Conference last week). And mobile is the next big...
View ArticleMarketing sustainability: why it matters and how it matters (and not just for...
Ford’s eco lagoon in Valencia Last week, global branding consultancy Interbrand published its ‘3rd Best Global Green Brands’ report. The aim of the research, according to Interbrand, is to “pick out”...
View ArticleGreen marketing: plan for the downtime
Why not make an action plan now of the five things you are going to tackle with your brand and marketing this summer? These often discussed tasks keep getting pushed to the bottom of your to-do list....
View ArticleEthical marketing: five tips on ‘building your brand on and offline’
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” Jeff Bezos, ceo at Amazon Branding is a fundamental strategic process that involves all...
View ArticleOur top 10 green blogs of 2013
Energy efficiency and heating systems have never grabbed the imagination of the general public, but with energy bills spiralling upwards and heating accounting for half of the UK’s carbon emissions,...
View ArticleGreen SMEs: five key drivers that will make you wish you had a sustainability...
The last five years have been tough for SMEs to survive through. In that time, I have often found myself on the receiving end of a panicked phone caller, saying, “I need to have a carbon footprint and...
View ArticleContent marketing: “great lie” or brilliant way to tell meaningful, green...
Those of you reading this blog post who are already immersed in the world of content marketing, will probably have read or heard about the launch in March of a major content marketing deal...
View ArticleBusiness sustainability: mind the gap between planet and policy
This month, the U.N. Intergovernmental Panel on Climate Change (IPCC) issued two of its four planned 5th Assessment Reports examining the state of climate science. The second summarises what the...
View ArticleHarnessing the power of ‘community’ to tackle the big sustainability challenges
We live in an exciting world of innovation and entrepreneurialism, and it’s essential that we are tapping into this to help tackle the big environmental and social challenges that we face now and in...
View ArticleCould gamification and humanisation provide the answers to increasing...
The OpenIDEO Recycling Challenge, sponsored by Coca-Cola Enterprises, wrapped up last week following over three months of pitches, research and refinement, and with eight winners encompassing...
View ArticleB2B content marketing: how to plan a simple strategy for your green business
The internet has levelled the playing field for business, allowing small companies to compete with larger companies, and to win new customers they would not otherwise manage to attract. Your business,...
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